čtvrtek, února 16, 2006

Oh, I almost forgot!

I know that Y&R has been working with the archetypes framework for some time - this white paper on Brand Asset Valuator, Y&R proprietary research and planning tool, also mentions archetypes and how the agency uses them for developing brands.

Also, NFO Aisa in Prague has to be given credit for seriously venturing into archetypal research. As far as I know they have been offering archetypal research (both quali and quanti) to their clients for some time now.