Task force to give city a 'brand identity' - JSOnline
Task force to give city a 'brand identity' By Tom Daykin of the Journal Sentinel Feb. 1, 2010 Email Print (3) Comments It's not that Milwaukee has a bad image among outsiders, says Ald. Terry Witkowski. The problem is that Milwaukee has no image, and that's why a task force is needed to recommend development of a "brand identity" for the area, Witkowski said Monday. "If you're trying to lure conventions here, if you're trying to lure businesses here, I guess people need to know what the 'here' is," Witkowski told members of the Common Council's Community and Economic Development Committee. The committee unanimously approved a resolution , sponsored mainly by Witkowski, to create the task force. It would include representatives from Visit Milwaukee, which markets the area to convention p...