Stránky

středa, března 21, 2012

Task force to give city a 'brand identity' - JSOnline

Task force to give city a 'brand identity'

By Tom Daykin of the Journal Sentinel
Feb. 1, 2010

It's not that Milwaukee has a bad image among outsiders, says Ald. Terry Witkowski.

The problem is that Milwaukee has no image, and that's why a task force is needed to recommend development of a "brand identity" for the area, Witkowski said Monday.

"If you're trying to lure conventions here, if you're trying to lure businesses here, I guess people need to know what the 'here' is," Witkowski told members of the Common Council's Community and Economic Development Committee.

The committee unanimously approved a resolution, sponsored mainly by Witkowski, to create the task force.

It would include representatives from Visit Milwaukee, which markets the area to convention planners and tourists; the Milwaukee 7 regional economic development group; the Milwaukee Metropolitan Association of Commerce; and other business and government groups. The task force would devise a brand image for the Milwaukee area, figure out which agency would be responsible for promoting that image and recommend ways to fund the effort.

One of the biggest problems is that people who aren't familiar with the Midwest sometimes don't even know where Milwaukee is, said Witkowski. He says the city is sometimes confused with Minneapolis.

A 2008 national survey, conducted by Milwaukee 7, included responses from 37 businesses that said they didn't have enough knowledge of the Milwaukee region to offer an opinion about it.

The resolution was supported by David Fantle, Visit Milwaukee vice president of public relations. He said the task force would "get everyone to the table" to create a unified message.

-->

© 2012, Journal Sentinel Inc. All rights reserved.

Posted via email from Garlic and sapphires in the mud

Okomentovat