pondělí, března 20, 2006

Ode to McCracken

If you haven't read Grant McCracken's blog, give it a try. This may sound like stupid promotion but from my side it's just an expression of endless amazement and respect for his prolific writing and funny yet revealing insights.

The one post I found particularly pertinent recently is on advertising and the "fluid" nature of the business - which seems to be costing the industry too much. More so on our little Czech biz pitch where most agencies haven't even started to think about why they're here - beyond a very vague idea that this is where some money is.